Demand

Marketer

What Marketer feels is stuck, and who still owns it.

How it lands for this chair

The same list. Only what they feel.

Rows from the sale inventory where this chair is named. Not a second catalogue.

B2B complex sale

01 · Discover · 1 items

Discover

How do they first hear that a problem like theirs has a name?

Seller-ops risk · 1

the event list dies in an inbox

Felt by Marketer

Dissatisfied

Names from the room never become a next step.

Satisfied

Each name has an owner and a dated action.

Delighted

The week after the event is quieter and more specific.

Avoid

A spreadsheet with no owner.

Mitigate

Route the list the same day, with a reason.

Opportunity

The event is wasted if the list is wasted.

Still owns: Sales Development Representative

A named way

No named way on this item yet.

07 · Advocate · 1 items

Advocate

Where can a happy customer say something true in public?

Seller-ops risk · 1

the only public proof is anonymous

Felt by Marketer

Dissatisfied

A wall of marks with no story a peer can use.

Satisfied

One named sentence, in a situation like theirs.

Delighted

The next visitor can quote a person.

Avoid

Collecting logos with no permission to be specific.

Mitigate

Write the proof you are allowed to say out loud.

Opportunity

Named proof is an advocate artefact.

Still owns: Success, Marketer

A named way

No named way on this item yet.

SME service customer

02 · Enquire · 1 items

Enquire

Can they get a straight answer without waiting for office hours?

Seller-ops risk · 1

the reply sounds like a different shop

Felt by Marketer

Dissatisfied

The page was warm. The reply is a template.

Satisfied

Voice does not change when the channel does.

Delighted

They trust the reply because it sounds like the site.

Avoid

A junior answering from a script they were not given.

Mitigate

Three approved lines for the questions you always get.

Opportunity

Continuity is a local delight.

Still owns: Marketer

A named way

No named way on this item yet.

Ecommerce & retail digital

02 · Consider · 1 items

Consider

What answers the size, fit, or ‘is this for me’ question?

Seller-ops risk · 1

nobody owns the fit question

Felt by Marketer

Dissatisfied

They asked. The page shrugged.

Satisfied

A chair is accountable for size and use answers.

Delighted

The reply feels like the same shop as the tile.

Avoid

A shared inbox for 'is this for me'.

Mitigate

Name the owner of the consider question.

Opportunity

Consider ends when they can decide.

Still owns: Marketer, Support

A named way

No named way on this item yet.