Handoff · the artefact

Marketer
owes form fill
to SDR.

The form dies in an inbox.

The job on this handoff

Enquiry & forms

Then, one way this gets unstuck

Pain
form dies in an inbox
Job
Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by
Qualification and contact capture can happen in conversation, then route to the team.
Still owns
SDR
Way
HEA-WorldFounding partner
Pain
form dies in an inbox
Job
Make it easy to raise a hand, collect enough context, and route the request to the right person.
Unstuck by
Higher completion when the ask is one question at a time and the routing is clear.
Still owns
SDR
Way
Typeform