Handoff · the artefact
Marketer
owes brief
to Media ops.
Spend runs without a brake.
The job on this handoff
Campaign operations & media buying
Then, one way this gets unstuck
- Pain
- spend without a brake
- Job
- Decide what to launch, bid, pause, pace or reallocate today — with guardrails, not unsupervised spend.
- Unstuck by
- Build, pace and optimise Meta campaigns when that is the actual media mix — not a cross-channel trading desk.
- Still owns
- Media ops
- Way
- Madgicx