In the market

Customer

What Customer feels is stuck, and who still owns it.

Plays they enter

Open the sale, not a second wall.

How it lands for this chair

The same list. Only what they feel.

Rows from the sale inventory where this chair is named. Not a second catalogue.

B2B complex sale

05 · Adopt · 3 items

Adopt

What keeps the product or service in weekly use?

Pain · 1

they start the relationship from scratch every year

Felt by Customer

Dissatisfied

A new name asks them to tell the story again.

Satisfied

The new seller arrives already knowing last year.

Delighted

They barely notice the chair changed.

Avoid

A territory reset with no account memory.

Mitigate

Notes, proof, and next step travel with the account, not the person.

Opportunity

The company is the relationship, not one seller.

Still owns: Seller, Success

A named way

No named way on this item yet.

Customer risk · 2

nobody owns the relationship across the year

Felt by Customer

Dissatisfied

After kickoff, the account has no named person.

Satisfied

Someone is accountable between Q1 and renew.

Delighted

They know who to call without hunting.

Avoid

A success motion that is only a ticket queue.

Mitigate

Name the owner of the year, not only the deal.

Opportunity

Continuity is a chair, not a hope.

Still owns: Success, Seller

A named way

No named way on this item yet.

context dies when the seller leaves

Felt by Customer

Dissatisfied

When the seller leaves, last year's promises leave with them.

Satisfied

What was promised is written and still findable.

Delighted

The next person can finish the sentence.

Avoid

Account knowledge that lives only in one head.

Mitigate

Keep the thread on the account, not in a leaving seller's inbox.

Opportunity

They should not have to be the company's memory.

Still owns: Sales ops, Seller

A named way

No named way on this item yet.

06 · Expand · 4 items

Expand

When is it honest to offer more — and through which surface?

Pain · 1

they start the relationship from scratch every year

Felt by Customer

Dissatisfied

A new name asks them to tell the story again.

Satisfied

The new seller arrives already knowing last year.

Delighted

They barely notice the chair changed.

Avoid

A territory reset with no account memory.

Mitigate

Notes, proof, and next step travel with the account, not the person.

Opportunity

The company is the relationship, not one seller.

Still owns: Seller, Success

A named way

No named way on this item yet.

Customer risk · 2

they have to re-explain the account to a new person

Felt by Customer

Dissatisfied

January is a history lesson they did not ask to give.

Satisfied

The new seller already knows the last year.

Delighted

They only have to say what changed.

Avoid

A new seller who opens with “tell me about you”.

Mitigate

Brief the new seller before they book the first call.

Opportunity

The customer should not be the onboarding kit.

Still owns: Seller

A named way

No named way on this item yet.

the next seller does not know what was promised

Felt by Customer

Dissatisfied

They hear a new story that contradicts last year's yes.

Satisfied

The next seller can name the last promise.

Delighted

Expand starts from what was already true.

Avoid

A new plan that ignores the last contract.

Mitigate

Write the promise where the next seller will open it.

Opportunity

Trust survives a chair change.

Still owns: Seller, Success

A named way

No named way on this item yet.

Opportunity · 1

they barely notice the chair changed

Felt by Customer

Dissatisfied

Every new seller is a reset.

Satisfied

The next conversation continues last year's.

Delighted

They feel one company, not a revolving door.

Avoid

Introducing a stranger as if it were a first meeting.

Mitigate

Hand over context before the customer meets the new name.

Opportunity

Continuity is the offer at expand.

Still owns: Seller, Success

A named way

No named way on this item yet.