05 · Adopt · 3 items
Adopt
What keeps the product or service in weekly use?
Pain · 1
they start the relationship from scratch every year
Felt by Customer
Dissatisfied
A new name asks them to tell the story again.
Satisfied
The new seller arrives already knowing last year.
Delighted
They barely notice the chair changed.
Avoid
A territory reset with no account memory.
Mitigate
Notes, proof, and next step travel with the account, not the person.
Opportunity
The company is the relationship, not one seller.
Still owns: Seller, Success
A named way
No named way on this item yet.
Customer risk · 2
nobody owns the relationship across the year
Felt by Customer
Dissatisfied
After kickoff, the account has no named person.
Satisfied
Someone is accountable between Q1 and renew.
Delighted
They know who to call without hunting.
Avoid
A success motion that is only a ticket queue.
Mitigate
Name the owner of the year, not only the deal.
Opportunity
Continuity is a chair, not a hope.
Still owns: Success, Seller
A named way
No named way on this item yet.
context dies when the seller leaves
Felt by Customer
Dissatisfied
When the seller leaves, last year's promises leave with them.
Satisfied
What was promised is written and still findable.
Delighted
The next person can finish the sentence.
Avoid
Account knowledge that lives only in one head.
Mitigate
Keep the thread on the account, not in a leaving seller's inbox.
Opportunity
They should not have to be the company's memory.
Still owns: Sales ops, Seller
A named way
No named way on this item yet.