Handoff · the artefact

Content writer
owes article
to Seller.

The seller cannot find the proof when the buyer asks.

The job on this handoff

Organic content & SEO

Then, one way this gets unstuck

Pain
blank page
Job
Be findable for a real job-to-be-done, then move the reader toward a useful next action.
Unstuck by
Good for drafts that need a distinct voice and fewer generic claims.
Still owns
Content writer
Way
Claude